Today, around 3.96 billion people use social media globally, according to the platform report of the internet’s current number of active users. With the ever-increasing popularity of people, especially the younger generation, it’s easier to analyse how many people spend a vast amount of their lives scrolling through internet platforms.
Moreover, Facebook to Twitter, LinkedIn, TikTok, Instagram, Pinterest, and numerous other social media platforms – all of them have taken a consistent and firm place in everyone’s lives for good. With that being said, there’s no doubt in saying that social media is the even world where it’s easier to communicate and connect with people globally – and achieve plenty of benefits from it too. Apart from the numerous benefits, plenty of other factors make social media an essential part of the world’s growth and development.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
“Social media is not a media. The key is to listen, engage, and build relationships.” -David Alston